Standard Life

Project details

I work closely with multiple teams in the business to introduce new propositions in standardlife.co.uk, but also enhance the existing customer experience.

My responsibilities

  • Plan and conduct A/B testing and click tests.
  • Observe analytics, measure and improve conversion and user engagement.
  • Conduct moderated & unmoderated studies to test transactional user journeys.
  • Document UX principles to ensure consistency across the website.
  • Maintain the design system and create UI components in Figma.
  • Responsive UI design and prototyping.
  • Work closely with product owners, engineers, authors and marketing.
  • Stakeholder presentations.
standard life website mockups