Standard Life

Project details

I work closely with multiple teams in the business to introduce new propositions in standardlife.co.uk, but also enhance the existing customer experience.

My responsibilities

  • Plan and conduct A/B testing and click tests.
  • Observe analytics, measure and improve conversion and user engagement.
  • Design landing pages for campaigns and measure performance.
  • Maintain the design system and create UI components.
  • Define UX principles across multiple websites.
  • Responsive design and prototyping.
  • Work closely with product owners, engineers and marketing to understand the technical effort and align with marketing strategies.
  • Stakeholder presentations.