I work closely with multiple teams in the business to introduce new propositions in standardlife.co.uk, but also enhance the existing customer experience.
- Plan and conduct A/B testing and click tests.
- Observe analytics, measure and improve conversion and user engagement.
- Design landing pages for campaigns and measure performance.
- Maintain the design system and create UI components.
- Define UX principles across multiple websites.
- Responsive design and prototyping.
- Work closely with product owners, engineers and marketing to understand the technical effort and align with marketing strategies.
- Stakeholder presentations.