I work closely with multiple teams in the business to introduce new propositions in standardlife.co.uk, but also enhance the existing customer experience.
- Plan and conduct A/B testing and click tests.
- Observe analytics, measure and improve conversion and user engagement.
- Conduct moderated & unmoderated studies to test transactional user journeys.
- Document UX principles to ensure consistency across the website.
- Maintain the design system and create UI components in Figma.
- Responsive UI design and prototyping.
- Work closely with product owners, engineers, authors and marketing.
- Stakeholder presentations.