Standard Life

Project details

I work closely with multiple teams and stakeholders in the business to promote new products on standardlife.co.uk. Design digital journeys to support thousands of people at all stages of the savings life cycle.

My responsibilities

  • Increase conversion and pension applications on standardlife.co.uk website.
  • Plan and conduct A/B testing using Google Optimize to improve marketing campaigns.
  • Use usertesting.com to conduct usability testing on new concepts and evaluate the information architecture of the website.
  • Support the creation of the design system and UX pattern documentation to ensure consistency across our digital products.
  • Responsive UI design and prototyping using Figma.
  • Work in Agile squads with product owners, developers, researchers, engineers, content writers and marketing.
  • Promote user-centred design methodologies to stakeholders.