Standard Life

Project details

I work closely with multiple teams and stakeholders in the business to promote new products on standardlife.co.uk. Design digital journeys to support thousands of people at all stages of the savings life cycle.

My responsibilities

  • Track analytics, conduct usability testing, and create experiments to increase conversion and pension applications on standardlife.co.uk website.
  • Plan and conduct A/B testing using google optimise to improve marketing campaigns.
  • Support the creation of the design system and UX pattern documentation to ensure consistency across our digital products.
  • Responsive UI design and prototyping using Figma.
  • Work closely with product owners, researchers, engineers, content writers and marketing.
  • Stakeholder presentations.
standard life website mockups