Designing digital products that perform, for customers and your business

Designing digital products that perform, for customers and your business

Over a decade helping organisations launch user-centred products that engage customers, build trust, and deliver measurable value.

Trusted to deliver

Evidence-led decisions

Every solution is grounded in research, tested with users, and validated by data.

Proven business impact

Helped teams launch products that improve engagement, boost adoption, and streamline operations.

Specialist sector knowledge

Extensive experience in wealth and investments, pensions, FinTech, automotive and enterprise platforms.

Featured case studies

Four ways I help teams deliver better products, faster

Research that drives product strategy

Research that drives product strategy

Research that drives product strategy

Uncover real user needs and align them with business goals through evidence-led discovery, research, and analysis.

Uncover real user needs and align them with business goals through evidence-led discovery, research, and analysis.

Uncover real user needs and align them with business goals through evidence-led discovery, research, and analysis.

End-to-end product design

End-to-end product design

End-to-end product design

Design complete experiences in Figma, using AI tools to build rapid prototypes and get user feedback early.

Design complete experiences in Figma, using AI tools to build rapid prototypes and get user feedback early.

Design complete experiences in Figma, using AI tools to build rapid prototypes and get user feedback early.

Following best practices

Following best practices

Following best practices

Create usable, accessible interfaces built on WCAG standards and over a decade of industry experience.

Create usable, accessible interfaces built on WCAG standards and over a decade of industry experience.

Create usable, accessible interfaces built on WCAG standards and over a decade of industry experience.

Service design & optimisation

Service design & optimisation

Service design & optimisation

Streamline customer and employee journeys by aligning operations for smoother, more efficient services.

Streamline customer and employee journeys by aligning operations for smoother, more efficient services.

Streamline customer and employee journeys by aligning operations for smoother, more efficient services.

Let’s start a conversation

Whether you’d like to exchange ideas, discuss UX challenges, or explore potential collaborations in the future, I’d be happy to hear from you.

Let’s start a conversation

Whether you’d like to exchange ideas, discuss UX challenges, or explore potential collaborations in the future, I’d be happy to hear from you.