Designing digital products that perform, for customers and your business
Designing digital products that perform, for customers and your business
Over a decade helping organisations launch user-centred products that engage customers, build trust, and deliver measurable value.



Trusted to deliver
Evidence-led decisions
Every solution is grounded in research, tested with users, and validated by data.
Proven business impact
Helped teams launch products that improve engagement, boost adoption, and streamline operations.
Specialist sector knowledge
Extensive experience in wealth and investments, pensions, FinTech, automotive and enterprise platforms.
Featured case studies
Four ways I help teams deliver better products, faster
Research that drives product strategy
Research that drives product strategy
Research that drives product strategy
Uncover real user needs and align them with business goals through evidence-led discovery, research, and analysis.
Uncover real user needs and align them with business goals through evidence-led discovery, research, and analysis.
Uncover real user needs and align them with business goals through evidence-led discovery, research, and analysis.






End-to-end product design
End-to-end product design
End-to-end product design
Design complete experiences in Figma, using AI tools to build rapid prototypes and get user feedback early.
Design complete experiences in Figma, using AI tools to build rapid prototypes and get user feedback early.
Design complete experiences in Figma, using AI tools to build rapid prototypes and get user feedback early.
Following best practices
Following best practices
Following best practices
Create usable, accessible interfaces built on WCAG standards and over a decade of industry experience.
Create usable, accessible interfaces built on WCAG standards and over a decade of industry experience.
Create usable, accessible interfaces built on WCAG standards and over a decade of industry experience.






Service design & optimisation
Service design & optimisation
Service design & optimisation
Streamline customer and employee journeys by aligning operations for smoother, more efficient services.
Streamline customer and employee journeys by aligning operations for smoother, more efficient services.
Streamline customer and employee journeys by aligning operations for smoother, more efficient services.
Let’s start a conversation
Whether you’d like to exchange ideas, discuss UX challenges, or explore potential collaborations in the future, I’d be happy to hear from you.
Let’s start a conversation
Whether you’d like to exchange ideas, discuss UX challenges, or explore potential collaborations in the future, I’d be happy to hear from you.