I combine insight and design to help businesses solve problems and grow
Design and deliver digital experiences based on customer needs while also achieving business goals and meeting key performance indicators
Services
UX Design
Applying a mix of UX methods to uncover user needs and align them with business goals and technical constraints.
User Research
Following an iterative design process to design and test digital products with users.
Journey Optimisation
Auditing customer journeys to improve usability, conversions and customer satisfaction.
Visual Design
Designing end-to-end digital products and pairing with development teams to deliver usable and accessible experiences.
About me
I'm currently based in Glasgow and moved to Scotland in 2015 to study for a master’s degree in User Experience at the University of Dundee, and since then, I have improved customer experiences for thousands of active users in large organisations and startups.
Over the past six years, I’ve specialised in fintech, leading product design for customer-facing platforms in wealth management, retail investing, and pensions. I’ve worked with cross-functional teams, engineers, researchers, and product owners, to design digital products and customer journeys from scratch, increase assets under management, conversion rates and reduce operational costs.
Through hundreds of user research sessions, I’ve built deep domain knowledge that allows me to design for the evolving needs of customers. I take a proactive role in shaping not just the user experience, but also the product direction advocating for evidence-based decisions that support the mission and goals of the product team.
In my free time, I travel across Scotland and the world, capturing captivating landscapes through my photography
