I design digital experiences that make complex things simple
I help businesses solve real problems by designing for people first. Balancing customer needs, business goals and technical constraints.
Services
UX Design
Designing user-centred products that deliver value. I help teams craft digital experiences that are easy to use, meet customer needs and support business success.
User Research
Bringing the voice of the customer to your product decisions. I conduct user research to uncover user goals, test assumptions and guide design improvements.
Journey Optimisation
Making every step count. I map, analyse, and refine customer journeys to increase efficiency, reduce drop-offs, and create seamless digital experiences.
Visual Design
I design visually engaging, accessible digital products that support user success and business growth.
About me
I'm currently based in Glasgow, Scotland. I moved here in 2015 to study for a Master’s in User Experience Design at the University of Dundee and I’ve stayed ever since, designing digital products that improve people’s everyday financial lives.
Over the past six years, I’ve specialised in fintech, leading product design for customer-facing platforms in wealth management, retail investing and pensions. I’ve worked closely with cross-functional teams, engineers, researchers, and product owners to design digital products and customer journeys from scratch, driving real results like increased assets under management, higher conversion rates, and reduced operational costs.
I’ve observed hundreds of user research sessions, building deep domain knowledge that helps me design for the evolving needs of customers. I’m passionate about shaping not just the user experience, but also the product direction always advocating for evidence-based decisions that support both customer needs and business goals.
In my free time, I travel across Scotland and the world, capturing captivating landscapes through my photography
