About me
For most of my career I've had two things going on at once. A day job designing products at large companies and building small innovative ventures on the side.
Where I started
I studied computer engineering in Greece. I liked building things, but I got more curious about the people using them than the code behind them. I became a founding designer at a marketplace startup in Athens. I contributed on the MVP design and saw it raise investment. That was my first lesson in how much a small team can do when everyone owns the outcome.
In 2015 I moved to Scotland to do an MSc in User Experience Design at the University of Dundee. I wanted to learn user research properly. That decision still shapes my work. I design from evidence.
Learning at scale
After Dundee I joined an agency in Edinburgh and designed digital products for luxury car brands. Then I moved into financial services, where I've spent the last seven years, first in pensions, then in wealth and investments at a large UK bank.
This is where I learned how products work inside big organisations. In a regulated business, a lot of the real design work happens in conversations with product, engineering, compliance and operations. I learned to bring data into the room and get decisions made.
Building on the side
The startups never stopped. I co-founded Gredix, a peer-to-peer buy now, pay later startup that was accepted into the Egg accelerator. I designed the mobile app and pitched to partners. Later I was the founding designer at an AI investment platform and designed the MVP that secured its pre-seed funding.
Today I co-run Caskbase with an enterprise architect. Our first product is Dramfly, a whisky tasting app. We tested the idea with real enthusiasts, built the app as a team of two with AI agents doing specialist work, and launched it on iOS and Android. It has made me a better designer and gained skills in other areas such as marketing, product and sales.
