Bridging the gap between financial complexity and user confidence

I am a Senior Product Designer with over 12 years of experience, specialising in fintech, wealth management, pensions and automotive.

Having observed hundreds of research sessions I know that the best products are built on evidence, not assumptions.

I dig into the evidence (research, analytics, customer feedback), align teams around a clear UX strategy, and prototype, test, and iterate until the product or journey actually works, for people and for the business.

My approach:

• Evidence-based: I test early and often to reduce risk.

• Collaborative: I believe design is a team sport, not a solo activity.

• Pragmatic: I balance the ideal user journey with the commercial reality of the business.