I combine insight and design to help businesses solve problems and grow
I love championing good design practices - whether that's building UX communities of practice, mentoring junior designers, or supporting organisations adopt a user-centered design approach.
Services
UX Strategy
Applying a mix of UX methods to uncover user needs and align them with business goals and technical constraints.
UX Optimisation
Auditing customer journeys to improve usability, accessibility, and customer satisfaction.
Research & testing
Following an iterative design process to design and test interactive prototype with users.
Visual design
Designing end-to-end digital products and pairing with development teams to deliver usable and desirable experiences.
About me
I'm currently based in Glasgow and moved to Scotland in 2015 to study for a master’s degree in User Experience at the University of Dundee, and since then, I have improved customer experiences for thousands of active users in large organisations and startups.
In the past six years, I have worked in retail investing, wealth management, pensions, and retirement, collaborating with cross-functional product teams through the discovery, research, and design phases to improve usability, conversion rates and reduce operational costs.
In my free time, I travel across Scotland and the world, capturing captivating landscapes through my photography
