I help people make better financial decisions through design

12 years designing products from startup MVPs to large organisations with millions of customers

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What I do differently

Design and ship products

Helped tech startups secure pre-seed investment and large organisations reduce complexity.

Scaling products

Led design on products used by thousands of customers at Barclays and Standard Life

Startup speed, enterprise experience

Energised by experimentation and autonomy.

Featured case studies

Mobile views presenting a chat and a map view

Simplifying trading journeys

Increased trading volume and active users

Dashboard view of the analytics homepage

Elevating financial wellness

Redesigning pension guidance for real life

Teal Flower

Optimising pension engagement

39% more people opened a pension account

Yellow Flower

Reducing onboarding friction

Evaluated and improved onboarding for a savings app

Rolls-Royce Provenance

Generated high-value leads for Rolls-Royce

Pink Flower

Compound design system

Scaling design at Standard Life

My process

Understand the problem

Understand the problem

Talk to users, look at data, challenge assumptions. I don't design solutions until I know what we're solving for.

Talk to users, look at data, challenge assumptions. I don't design solutions until I know what we're solving for.

Prototype fast, test early

Prototype fast, test early

I use AI tools (Figma make, Claude, v0, Cursor) to build working prototypes in days. Get feedback before writing a line of production code.

I use AI tools (Figma make, Claude, v0, Cursor) to build working prototypes in days. Get feedback before writing a line of production code.

Ship, measure, iterate

Ship, measure, iterate

Launch is just the beginning. I work with PMs and engineers to track impact and improve continuously.

Launch is just the beginning. I work with PMs and engineers to track impact and improve continuously.

Let’s start a conversation

Whether you’d like to exchange ideas, discuss UX challenges, or explore potential collaborations in the future, I’d be happy to hear from you.

Send message

Connect on LinkedIn

Let’s start a conversation

Whether you’d like to exchange ideas, discuss UX challenges, or explore potential collaborations in the future, I’d be happy to hear from you.

Send message

Connect on LinkedIn