Open Banking Savings App
Investment app
2021
Product design
The challenge
Too many people were missing out on growing their savings because their money was just sitting in the wrong places. The goal was to design a mobile savings app that would connect to users’ bank accounts, track their financial patterns, and help them automatically invest in a Stocks & Shares ISA.
My role
I joined the project team just before the MVP launch and worked on it for 6 months. I led the UX design and research for the post-MVP phase, evolving the proposition and shaping the next key features based on real user insight.
What I did
Evaluated the MVP: Analysed survey feedback, usability bugs and app analytics to uncover key pain points.
Mapped the user journey: Identified the friction in the onboarding process and ran workshops to prioritise improvements.
Key problems discovered:
Users wanted to connect multiple bank accounts.
Income and expenses reports were often inaccurate.
Designed solutions:
Added multiple bank account functionality to improve financial accuracy.
Introduced transaction categorisation to fix reporting issues.
Validated with users:
Conducted a card sorting study to design meaningful categories.
Iterated design prototypes based on usability testing rounds.
Refined transaction lists to match how people actually view their bank statements.
Key design solutions
Added multi-account support to give users an accurate picture of their available savings.
Enabled manual categorisation to fix income and expenses reporting.
Improved the transaction display to be more familiar and easier to scan.
This project gave me the chance to work deep in the open banking space and bring the product team, developers and stakeholders closer to real customer needs.
